Tuesday, February 14, 2012

How to Drive Traffic to Your Website



In today’s competitive world of marketing, it can be difficult to bring traffic to your website if you don’t have an idea of what you’re doing. Sure, you can hire a marketing firm or consultant but not everyone has the expendable cash to do that. While there are many ways to drive traffic to your website, not all of them are free of charge. This article only focuses on free or low cost ways to get more viewers of your site and remember, more viewers equals more chances to sell your product or service.

·        Social Marketing. It may seem like everyone is jumping on the social marketing bandwagon but there is a reason for that. Sites like Twitter and Facebook are excellent resources to utilize because you can set up an account for free and get people who will not only follow you but will also visit your site. Even sites like MySpace and YouTube are ways that you can make your name more known to the public. For example, you can make videos about your service or product and even if you have no clue of what to put in a video, you can make a collage of still prints that you can make into a video. Remember, where there’s a will, there’s a way. 

·        Link Exchanges. While Google and other search engines have a specific algorithm that most people may not understand, it is still important to have your link out there in as many places as possible. When you exchange links with someone, your domain is now on their site and shows up as an incoming link to your site. This is a good thing that you want to happen. This is why the sites mentioned above such as Facebook and YouTube are important. You link your site to them for free and by using specific keywords that apply to your site, product, service or whatever it is you want to showcase, there is more of a chance that people will visit.

These are just a couple of examples of ways to market that don’t cost you anything but a little of your time. Keep in mind that you may have to work at this to cause it to make a difference but by spending a little bit of time on this project each day, your site will have more traffic without costing you one cent.

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