In today’s competitive world of marketing, it can be
difficult to bring traffic to your eBook if you do not have an idea of what you
are doing. Sure, you can hire a marketing firm or consultant but not everyone
has the expendable cash to do that. While there are many ways to drive traffic
to your eBook, not all of them are free of charge. This article only focuses on
free or low cost ways to get more viewers of your book and remember, more
viewers equals more chances to have more readers and sell more copies.
·
Social
Marketing. It may seem like everyone is jumping on the social marketing
bandwagon but there is a reason for that. Sites like Twitter and Facebook are
excellent resources to utilize because you can set up an account free and get
people who will not only follow you but will also visit your eBook and share it
with others. Even sites like MySpace and YouTube are ways that you can make
your name more known to the public. For example, you can make videos about your
eBook and even if you have no clue of what to put in a video, you can make a
collage of still prints that you can make into a video. Remember; where there
is a will, there is a way.
·
Link
Exchanges. While Google and other search engines have a specific algorithm
that most people may not understand, it is still important to have the link to
your book out there in as many places as possible. When you exchange links with
someone, the link to your eBook is now on their site and shows up as an
incoming link to your URL. This is a good way of ensuring more hits on Google
and a higher ranking. This is why the sites mentioned above such as Facebook
and YouTube are important. You simply link to the address of your eBook and by
using specific keywords, you get more visitors. For instance, if you write
books about historic romance then you want to use keywords accordingly, no
matter what site you are utilizing.
These are just a couple of examples of ways to market that
do not cost you anything but a little of your time. Keep in mind that you may
have to work at this to cause it to make a difference but by spending a little
bit of time on this project each day, your eBook will have more traffic without
costing you one cent.
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