Richer Than You is a social network site where people can do just that - show their worth by creating a profile where the only people who can see it are those that have paid the minimum set. Of course, the more you pay, the higher you are ranked. It's like a competition for rich people.
Many of you that read this may think that it's a ridiculous idea but in all honesty, for those that are very wealthy, it's an idea they may embrace. Check it out and see if you want to showcase your riches too!