Of course, this is not necessarily a new thing. According to Forbes:
The influencer race is taking over the pet kingdom. Accounts for animals now often outperform verified humans on Instagram. However, it takes more than a devoted owner with a smartphone to get Instafamous. The rise of furry superstars on social media began more than a decade ago. Today, pet influencers merge the perfect formula of click bait and memes and tie that with branding know how. Pet celebrities, like Juniper Foxx, Mr. Pokee the Hedgehog, Hamlet The Piggy or Pumpkin The Raccoon, spend their days starring in endorsement deals worth $2000+ per post.
Now that doesn't mean that just because you have a really cool pet and a lot of personality that you can make it big but it certainly doesn't hurt. And who wouldn't want to spend their day playing with their pet while raking in the endorsements, followers, and in some cases - cash? That's what these pet influencers do.
How Does It Happen?
Influencer marketing is set to reach an estimated $10 billion by 2020, according to AdWeek and pets that partner up with a successful brand can fetch a piece of that action.
Set the Tone
One thing to keep in mind is to keep your tone the same throughout. People grow to expect a certain type of post from your pet so it's a good idea to keep it that way. For example, when I watch a new Jade and Sable video, I know they'll be eating "chimken" or telling Karen to "heck off." It's funny, cute, and I know what to expect.
Be Patient
Some people have happened upon being a pet influencer by accident. Some started posting from their pet's own account and started to gain followers and likes. After a certain amount, they started getting endorsements.
Be Consistent
If you're serious about giving it a go, be sure to be consistent. If people do not see new content, they forget about you. Hey, people are fickle and sometimes have a short attention span so create new content daily if possible.